How to get started on Facebook

I need to begin this post with a warning: Do not take Facebook for granted!

Facebook has become a formidable advertising platform in recent years, what with

its enormous number of users, post-boosting algorithms, and free fan and group

pages. The average small business owner can go onto Facebook and, in a few short

minutes, create a professional-looking online presence that would allow them to

reach hundreds and thousands of people beyond their current community. Here is

what you need to know to get started:

1) Create a Facebook fan page for your business or product.

Log onto your Facebook account and click on “Pages” above the pages section of the

bar on the lower left side of your news-feed. You will be redirected to your list of

“liked” pages, and on the top right side of the list there will be a button that says

“Create a Page.” Click on that, and you will be taken to the first step of the page-

making process. The steps are clear and easy, so I won’t go into them here, as they

will be apparent when you create your page. However, I will say that you may want

to choose a profile picture, cover photo, and business/product description that

clearly exhibits what you and your business are all about.

2) Take the time to become familiar with the different features of the fan


Facebook has added several helpful features to their fan pages. When you first

create your page, or whenever they update the features, Facebook will give you the

option of taking a tour of those features. Pay special attention to the “Insights” and

Publishing Tools” tabs; they will help you to see things like the statistics of how

many people view, like, and comment on your content, and how you can “boost”

your posts to increase the likelihood of them being seen by a wider audience.

3) Invite everyone on your friends list to like your page.

After you set everything up, click on the “. . .” next to the “Message” button on the

bottom right side of your cover photo, and invite all of your friends to like your

page! You can work on getting traffic outside of your friends list later.

4) Consistently post quality, native content.

Post pictures, updates, etc. that you think are relevant and interesting to your

audience. Getting the hang of posting content that resonates with your audience can

be tricky, so I recommend subscribing to Facebook gurus like Gary Vaynerchuck and

Amy Porterfield to help you understand what kind of content you should be posting

to gain traction.

Now you are ready to rock out on Facebook!


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