How to effectively use education marketing using your sales funnel

A good sales funnel starts with a brilliant lead magnet. What is your audience’s most significant pain point that you can address?

Whether you’ve created a how-to video (e.g. how to use a product, how to set up an online course etc.), a downloadable eBook or template, or something else of value, this is your lead magnet.

You start by promoting this (on your socials and website), and your potential students sign up to receive it.

This sign-up is where you start your sales funnel.

But, as an educator, keep giving your interested prospect information that will transform them rather than just sales, sales, and sales. Have your emails addressing what they need and leading them on a path of education.

Don’t do any selling in the early emails – you’re teaching and transforming your students. Use the last email in your funnel to chat about your course and invite them to join you. Seal this with an offer they can’t refuse.

If they’ve loved the wisdom you’ve shared with them through your funnel, they’re likely to sign up.

Here’s an example of how to use education marketing in a funnel

Let’s say you teach new parents how to perform first aid on their baby – something everyone should learn.

You want parents to sign up for your baby first aid course, but you need to show them who you are and why they trust you as the expert first.

Here’s how an education marketing funnel could look:

1. You create a short video on how to clear an airway when your baby is choking.
2. You post a link on your socials and promote it as a lead magnet on your website for people to sign up and watch.
3. Your prospects enter your education funnel.
4. In the following 4 or 5 emails, ask them what they thought of your video and share more baby first aid tips (briefly – don’t go into too much detail, or they won’t need more!).
5. The last email (usually around #6) can do a soft sell – ‘Be prepared for any first aid emergency with your baby’ – and link to your online course landing page.

By now, if they’ve loved what you shared with them during their education journey, they’ll be compelled to sign up for your course.

Offer a discounted rate or a special offer, and you’ll seal the deal.

Stay authentic when using education marketing, and you’ll be a winner

The power of education marketing is that your audience looks to you as their teacher. You’re an educator, and by sharing your knowledge, you’ll become a highly respected person that people trust.

But, you must be you!

Authenticity is key to online marketing. With so many fraudsters out there, people want to work with those they trust, know and respect.

So, be yourself and have faith that you know your stuff and people respect that.

Don’t look at marketing as needing to do the hard sell. Share yourself!

Impart your wisdom and educate (or transform) your audience. You’re the one with the wisdom, and your audience wants to know more about what you do. And hey, your audience wants to be able to do what you do! So help them get there.

Education marketing works.

And as an online course creator, you’re now an educator – so try it!

Need help setting up an education marketing funnel?

As Thinkific course creators, we know a thing or two about marketing your online course. And we love helping online course creators make education funnels that work.

Please get in touch if you’d like a hand in creating an online course and an education marketing funnel to sell your course.

Disclosure: Some of the links provided in this blog are affiliate links. I only promote services that I personally use and love. I will be paid a small commission if you use this link to make a purchase.

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