We hear a lot about how important it is to be brief because of how much shorter people’s attention spans are these days. When writing blog posts or social media updates, I prefer to be relatively brief. Brevity isn’t as needed, however, as the ability to stick to the point.
Stick to the point!
Every paragraph must be a critical component and support of the overall topic of the blog post. To make sure that you’ve produced a solid blog post, follow these 4 steps after finish writing:
1. Re-read your post 2 to 3 times.
2. Ask yourself if you spent any time rambling, overemphasizing, or reiterating unnecessarily in your post.
3. Ask a friend to read your post, if you can, and get their opinion on step 2.
4. Make the necessary changes.
Emphasis and reiteration can be useful tools, but only when used well. Rambling can be amusing in some cases, but not usually in a blog post that is meant to be of practical use to someone.
The last post in this series will be on how to structure your blog posts.