Fluffing vs Productivity: How To Measure the ROI On Your Time

Are you busy being busy…


Are you busy selling & delivering your services and documenting

your intellectual property, your magic?

Are you fluffing about trying to get fonts to line up properly on a

Facebook image in Canva…


Are you having strategy sessions with potential customers?

Are you scrolling for hours through Google images trying to find

the right backdrop for your next blog post image…


Are you recording educational videos for your community?

Every day I meet with coaches who have that light bulb moment when they realise that they are fluffing MORE than they are being productive.

They realise that they don’t have to achieve it all alone, they don’t have to work into the wee hours of the morning trying to fit it all in (whilst still being a mom and wife).

This is a really cool time in their business as they’re about to cut the fluff from their schedule and become more productive than they ever been!
What made them have this epiphany (and therefore implement the change?)

Asking this question to measure their ROI on their time.

How much did you earn this month divided by how many hours you worked in your business. This includes sales conversations, networking, writing, editing your website, all of it.

It’s that simple. No crazy formulas, no scary maths. That’s it.

If you earned $1,000 this month and worked 80 hours (only 20 hours per week) then your hourly rate was $12.50.

That’s right $12.50…..You are worth WAY more than that!

I understand that if you are only starting out that your “hourly rate” will be on a lower side as you build momentum. That’s okay! As long as all of the tasks that you are doing every day in your business are slowly growing your income then you’re on a good thing.

BUT if your rate of growth is too slow for your lifestyle OR if you don’t seem to be growing at all then something needs to change.
Let me know if you would like to help mapping out what steps need to happen to make that change.


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