Facebook Lives have grown in popularity since they launched, yet not everyone is comfortable “going live”. Have you gone live on your page or in your community group?

It can be really daunting to go live and I know I always wonder if anyone will tune in or how it will be received but you will never know unless you give it a go!

Recently I went live in my Facebook group for VAs and Freelancers everyday for a week and I wanted to share with you 5 Tips on how to create successful Facebook Live videos, are you ready?

1. Advertise your live time!

The best way to make sure you have people tuning in is to advertise what time you are going live! View your Facebook live as an event, rather than a Facebook post. When you want people in your workshops and courses you promote them, so do the same! Share daily about when you will be online, highlight a time, or what sort of info you will be sharing, make your potential clients and community want to engage with you when you are live.

2. Check your connection!

There is nothing more annoying than a live video cutting out mid stream! WiFi seems to be the best option, but if that isn’t option you want strong mobile connection.  

3. Be personal!

Going live is a great way to show your personality but also to connect with your fans! So when you see someone comment or like the video, thank them by name, welcome them. Answer questions as they are posted, or at least acknowledge them, remembering that the video is an “event” helps keep the conversation style open. As a viewer, no matter how professional we are, hearing your name in a broadcast is exciting 😉

4. Know your audience!

Think about when your likers are online. Look at your Facebook data and plan your video for the best time of interaction. You wouldn’t run a workshop at a time which guaranteed no one came, so don’t do it with your videos.

5. Be prepared.

You don’t need to have a 3 page script but write down your main points to keep your on track. You can be both prepared and authentic at the same time with some pre planning.

Also taking the time check your equipment, using a mic if needed, checking the background and the background noise will go a long way in making your Facebook live look professional and shine the best light on your business!

And a bonus one 😉  Keep the interaction going.

After the video, get into the comments and reply to the comments. You lives will stay on your page after you are finished so they are great for re-sharing and getting conversation going after the video. Also use it as a place to freely advertise your next live.

Do you think you are prepared to go live on your page? I would love to hear what is holding you back or your favorite tip for going live below.

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