Let’s get your content marketing organised for the rest of the year
We are a couple of weeks into the 2nd half of 2019 and you’re all prepared to get ahead and make more money than you did last financial year. Right?
Well that’s the plan, but do you have a proper, functional, easy to execute content marketing plan, or is it all still running around in your head? Do you post to your social media platforms when you think of something exciting and at all different times of the day?
What is Content Marketing? An article on Forbes suggests that “content marketing isn’t just blogging; it’s also social media content, it’s marketing videos, email marketing, podcasting and so much more”.
You want your content to reach far and wide to help as many people as you can; you need to think about your customer’s journey before you start planning.
I’ve got some simple ways to get those thoughts out of your head and into action.
“CloudXS content planner gets those thoughts out of your head and into action”
Alethea Tuitahi, Cloud Executive Services
Work on the outcomes of the plan first
To have a meaningful content marketing plan, it’s best to break down the bigger plan into smaller chunks. Things like categories, services or products and social media platforms.
But first you have to work out the purpose of your content marketing plan:
- What is your goal?
- What do you want people to feel?
- Are you sharing tips on more than one platform?
- Are you launching a product?
- Do you have a free opt-in?
Start thinking about your audience, clients and your service or product, and write down a word or phrase to use as the theme of the month. By doing this it will give you the big picture.
- Your new course/product/service
- Systems to use in your business
- Building your business the right way
These themes should have a purpose and be in alignment with your services or special offers. Link them to your specific opt-ins and sales funnels. For instance, if you’ve just launched a new coaching course, you can create lots of social media content from the course workbooks, videos and modules.
Once you have your themes break them down into more specific topics:
- Tips and tricks
- How to videos
- Sales or promotions
You can break these down even further into smaller pieces of content, quotes and images to use in your social media content.
How to get the most reach from your content
As I’ve discussed before, different social media platforms cater to different audiences. You can combine your content in an overarching strategic plan and repurpose it by creating different images, text and hashtags to reach different audiences.
Instead of writing a long blog post about one element of your strategy, why not make a video, turn that into a podcast by inviting other experts or influencers to collaborate with you, or webinars.
If you’re not comfortable in front of the camera, PDFs and ebooks are still the best type of content to get people into your sales funnel and who doesn’t like a freebie? And it doesn’t always need to be free; you’ll find that if it has a small cost to it, you only get people who really are looking to learn something new. They will become your advocate in the online space.
Our calendar plan lets you factor into it the times of the day that will reach more of your audience. Parents with little ones will be more active on socials in the evenings; corporate types will be checking out their socials travelling to and from work and if the people you want to target work from home, there might be several different times that work for them.
Always remember to be consistent with your branding and consistent with your content posting. Once you’ve established yourself as an authority in your field, people get used to seeing your latest blog post on a Monday or your Facebook Live late in the afternoon.
Outsource the parts of your content plan that take up your time
Now that you’ve got your ideas out of your head and into a proper plan, outsource all the fiddly bits to someone else.
When you’ve got a well structured, easy to understand and implement plan in place, your virtual assistant can load your content on the various platforms, leaving you to get on with other things in your business, like creating those videos for your course, or writing the modules that you’ve pre-launched.
TIP: Outsourcing the things that take away from your creativity time is something you shouldn’t think about twice – Denise Duffield-Thomas talks about outsourcing and streamlining your business.
Get the new financial year off to a great start!
Take the time now to create your marketing plan for the rest of 2019. You can grab my Content Planner for FREE for a limited time below and if you’d like us to take over some of those fiddly bits, just ask!
Online Course Designer & Founder
Alethea specialises in creating beautiful, conversional, student focusd online courses. Allowing course creators to deliver their course or program to the world… sans tech frustrations and problems. Need help building your online course? As a Thinkific specialist, Alethea is here to help! Book in a free call here.